our company

about fat baby marketing

caring for your brand the fat baby way

We craft strategies that go beyond the surface, aiming to create enduring success. We understand that in the dynamic landscape of marketing, the key to success lies not just in strategies, data and campaigns, but in building meaningful relationships, nurturing creativity, and sustaining a positive impact.

Our approach is rooted in the idea that someone who is well-nourished is more likely to be innovative, resilient, and enthusiastic. By extension, well-nourished teams and brands have the strength to adapt, evolve, and thrive.

our family

Get to know

Rachel

My love of sports and the passion they bring out in people originally peaked my interest in marketing and digital media. After more than a decade working in sports and entertainment, I’ve successfully harnessed the power of strategy and creativity to not only drive engagement, but also foster enduring connections and compelling narratives between people and brands.
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My journey has been marked by a relentless pursuit of excellence, fueled by a genuine desire to empower, inspire the people I work with and leave a lasting, positive impact on every project I undertake. You’ll always find me challenging the status quo, exploring new avenues, and seeking innovative solutions that elevate people and brands to new heights!
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Rapid Fire Reveals

I’ve been to every NHL arena (thanks to many years working in sports marketing - Let’s go Islanders!)

I’ll always be an east coast girl at heart.

I ran my first marathon on a whim (for the record, I don’t recommend this approach!)

Being a mom is my true joy! Setting the example that you can be both a great mom and a successful business woman is an opportunity I will forever be grateful for.

Philippians 4:13

Get to know

Jessica

I first chose the marketing field because it was the fun and creative part of business. After decades of shaping and managing brands, developing successful data-driven marketing strategies, building strong teams, and shaping positive company cultures, I feel a deep responsibility and desire to use my talents (which I’m continually strengthening and discovering more of) to make a positive impact. I believe that marketing goes beyond campaigns and numbers —it’s about finding and sharing authentic narratives that resonate, connect, and inspire people.
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I have a keen eye for detail and organization, blended with compassion and purpose. I find joy in pursuing excellence, helping my clients discover their why, and aligning it with their goals.

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‍Rapid Fire Reveals

You can also call me Jess, but not Jessi (that was so 7^th grade because of the Babysitters Club books).

I met my husband in the mosh pit of a Stone Temple Pilots concert.

I’m not athletic but I like to be active.

I have a desire to live the van-life for a few months.

Proverbs 3:5-6 and Ether 12:27

our mission

creating well-nourished, happy, healthy

people

,

teams

&

brands

.

our values

sunny side up perspectives

At Fat Baby Marketing, our sunny-side-up perspectives illuminate every aspect of our approach. We champion an abundance mindset that sees opportunities where others see obstacles, infusing our work with positivity and optimism. However, we're not blind to reality. We acknowledge challenges as valuable lessons that ultimately strengthen us. With this outlook, we tackle every project with resilience, creativity, and an undeniable belief in the power of positivity to drive success.

goal gurus

We love setting goals and achieving them, while embracing the beauty and challenges of the journey to get there. Once a mission or goal is defined, it becomes the central focus that guides our decision-making and actions. By maintaining this purposeful approach, we drive ourselves and our team towards excellence.

compassionate catalysts

As compassion catalysts, our character is deeply rooted in empathy and understanding. We believe that the foundation of exceptional marketing lies in our ability to genuinely comprehend the needs, desires, and challenges of our clients and who they want to work with. This empathetic approach not only enhances our work but also fosters a culture of deep connection and respect within our company. We also have a steadfast commitment to maintaining balance in our lives, recognizing that personal well-being is integral to our collective creativity and productivity.

By nurturing this balance, we ensure that our compassion extends not only to our work and those we serve, but also to ourselves, enabling us to flourish both professionally and personally.

why are you called fat baby?

When you see a chunky happy baby, what kind of care do you know they're receiving?

Nutrition
Proper care
Love and attention
Regular health check ups

And that's just what we do for our clients’ brands and their marketing. In some cultures, a fat baby symbolizes health, prosperity, and well-being. We strive to bring those outcomes to your company and your team. We are creating well-nourished, happy, healthy people, teams, and brands.

high-impact marketing

We are marketing experts on a mission. At Fat Baby Marketing, we are fueled by a passion for championing brands that are dedicated to making a high impact in their community. We're committed to strengthening and nourishing companies who strive to improve the human experience. We have been accomplishing this for years through innovative digital strategies, inspirational creative content, and exceptional brand experiences that truly connect people.

“Jessica's attitude is all about getting things done on time, on budget and on strategy. She is cool under pressure, smart and without question; somebody I love having on my team. Outside of her great work skills, Jessica brings an infectious enthusiasm for getting involved.”
- Steve Shock, Principal Consultant, Shock&Co

“Rachel is a ruthless hard worker who keeps her sincere, genuine qualities at the forefront of every interaction. To say she is an expert in her field is an understatement. If she doesn't have the answers, she is honest and tireless in finding them. There's no better quality in a business partner than how she cares so deeply about people. It's an absolute privilege to work with Rachel. ”
- Kimber Auerbach, Vice President of Communications, New York Islanders

chats for change

For every 20 minute intro call, we will donate $20 or 20 minutes of our time to one of our favorite non-profits.
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Book your 20 minute free intro call today.

let's chat →

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