fractional/virtual cmo services in Austin, Texas

elevate your strategy with a fractional cmo

cost-efficient leadership

With Fat Baby Marketing, you gain the insight and leadership of seasoned executive-level marketing professionals on a fractional basis. This cost-efficient approach maximizes your resources, allowing you to invest more in the areas of your business that need it most.

comprehensive services for dynamic growth

Our full-spectrum of marketing services can cater to every angle of your strategy, ensuring that as a B2B or B2C startup or growing business, you have access to the tools and expertise necessary to thrive. From traditional tactics to the latest digital trends, our team is well-equipped to elevate your company to new heights.

flexible support

Whether you’re taking your first steps or hitting a growth stride, we tailor our support to fit your business. We evolve with your needs and seamlessly integrate with your team. With Fat Baby Marketing, you don't just hire a virtual or fractional CMO; you gain a partner who is just as invested in your success as you are.

meticulous strategy, operational excellence

We tend to the details of your marketing strategy with the utmost precision, embodying the excellence your business deserves. Let us handle the day-to-day, the analytics, the campaigns—every gear that powers your marketing operations, so you can focus on the broader vision..

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Feeling a bit like you’ve been wandering through the marketing labyrinth? Let us turn those marketing missteps into leaps towards success.

invest wisely & grow strategically.

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building your dream marketing team

In the dynamic world of business growth, the right team can make all the difference. That's where our fractional CMO services truly shine. Our approach is methodical as we identify the gaps within your current structure and processes, and fill them with top-notch talent that aligns with your culture, business objectives and growth goals.

We don't just stop at strategy and planning; we roll up our sleeves and dive into the recruitment and development of your marketing personnel. From the analytical minds who will dissect your data, to the creative geniuses who will tell your brand's story, we help you build a cohesive unit that operates like a well-oiled machine. With a Fat Baby fractional CMO at the helm, you can feel confident that your marketing team is not only equipped for today's challenges, but is also future-proofed for tomorrow's opportunities.

leading & elevating your existing team

When integrating with your existing team, our fractional CMO's don't just guide—they inspire and uplift your team. Our role is to harness the collective strengths of your marketing team members, align their skills with your business goals, and steer them towards a cohesive vision. We step in, ready to lead, bringing a fresh perspective and a wealth of knowledge that reinvigorates your current marketing efforts. Your marketing team will be empowered with new tools, strategies, and a clear direction that not only matches the pace of the competitive landscape but sets the bar higher.

With an emphasis on collaboration and leadership, we foster an environment where creativity flourishes and productivity thrives. As your fractional / virtual CMO, we’ll ensure that every team member feels valued and is working effectively towards common objectives, transforming individual potential into collective success.

“We are a commercial real estate investment firm and working with Fat Baby Marketing as our Fractional CMO is one of the best choices we made in our company. The creative, efficient, and organized approach to brand development, marketing spends, and their cross-departmental collaborations ha contributed to our success, allowing us to concentrate on what we do best.

Jessica and Rachel are rockstars who really listen to our needs and helps us really develop our idea and vision into reality. They keep our marketing department running smoothly, write stellar content, understand the analytics data, and stay on top of the latest marketing and website trends to keep us on the cutting edge of how we show up.”
- Laura Klein, COO, Casoro Group

our fractional cmo services include:

strategic planning

Develop and implement marketing strategies aligned with your company's vision, short-term, and long-term business goals.

Assess the competitive landscape, identify target audiences, and propose the best marketing approaches.

team leadership

Lead an existing internal marketing team or collaborate with external marketing agencies.

Provide the marketing team with vision, strategic guidance, and motivation.

Ensure team members have the necessary skills and knowledge and develop a path for skill and career growth for them.

marketing operations optimization

Evaluate, develop, and refine marketing processes to improve efficiency and effectiveness.

Identify bottlenecks, gaps, and areas for improvement in marketing workflows and implement solutions to enhance productivity.

performance measurement

Analyze and report on the performance of marketing efforts.

Use data and metrics to assess the effectiveness of various marketing channels and make recommendations for adjustments as needed.

budget management

Manage marketing budget(s), making sure resources are allocated effectively, measuring ROI, and optimizing spend.

market research

Conduct market research to understand your customer needs, industry trends, and the competitive landscape.

sales & marketing alignment

Collaborate with your sales team to ensure marketing efforts support sales goals and that both departments work together seamlessly.

executive-level consultation

Work closely with your company executives and department heads to ensure marketing strategies align with business objectives.

chats for change

For every 20 minute intro call, we will donate $20 or 20 minutes of our time to one of our favorite non-profits.
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Book your 20 minute free intro call today.

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